Biographical Information
Ben Tatta
Chief Commercial Officer, Operative
Ben Tatta is the Chief Commercial Officer at Operative. A media industry veteran and thought leader, Ben leads all facets of sales, marketing, partnerships and communications at Operative. His career includes stints at Standard Media Index, 605 (where he was co-founder), and Cablevision.
Articles for Ben Tatta
Predictive Analytics Is the Next Frontier for Media Company Growth
08 May 2025
The move to predictive analytics is critical for growth. With increased competition from every angle, media companies need to take advantage of these new innovations to move faster and make more informed strategic decisions. However, the foundation of great analytics is access to the right data and technology, which requires media companies to prioritize elements of their business that might not be as obvious as audience growth or content development - but are just as important for future growth.