Biographical Information

Articles for Nicole Scaglione

Where Engaged Audiences Actually Are

Audience data, reach, and targeting still matter. But the strongest campaigns aren't choosing between those things. They're targeting within environments where people have already told you what they care about.

The Future of Shoppable TV Requires Restraint

If the next chapter of CTV is going to deliver on both engagement and outcomes, it starts with a simple constraint: Respect the viewer first, then innovate inside that reality. 

The CTV Honeymoon Isn’t Over: A Path to Renewed Growth

Connected TV advertising has been the darling of the ad industry in recent years. However, recent forecasts indicate a slowdown in spending growth. By 2028, year-over-year spending growth will move into the single-digit territory. But the honeymoon doesn't have to be over. Nicole Scaglione of PubMatic looks at the current headwinds facing CTV advertising and several key areas where realignment could jumpstart growth again.