Biographical Information

Articles for Casey Saran

Three CTV Ad Innovations That Will Stick Around After The Olympics

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad types and we all need to pay attention. This article describes what I think will stick.

Personalization, Social, and Interactivity Define the New Role of TV

Casey Saran, CEO of Spaceback, challenges advertisers to think about the next wave of TV advertising innovation coming their way in 2025. Especially as GenZ moves into adulthood, they'll bring their social habits with them, and their expectations for personalized, interactive experiences.