Biographical Information

Articles for Matt Robles

Unlocking the Future of Multichannel Advertising for SMBs by Tapping into Spanish-Speaking Audiences

Matt Robles, VP of Product at Frequence, highlights the significant opportunity for SMBs to grow by targeting the U.S. Spanish-speaking population, which boasts over 60 million individuals and a buying power exceeding $2 trillion. Successful engagement with this demographic requires more than translation—it demands an omnichannel approach that incorporates cultural nuances, offering seamless, personalized advertising across different platforms.