Biographical Information
Todd Cohen
VP, National Video/CTV Sales & Strategy, Undertone by Perion
Todd Cohen is Vice President of CTV & Video Strategy & Sales at Perion, where he oversees the development, execution, go-to-market and revenue strategy of full-funnel video and connected TV (CTV) initiatives. With two decades of experience in media, Todd brings deep expertise spanning both digital and linear television, performance and brand marketing, measurement, data analytics, and cross-platform monetization strategy.
Articles for Todd Cohen
How CTV Measurement Can Drive Optimization
03 Oct 2025
If advertisers don't embrace new approaches to measure CTV effectively, they miss the opportunity to drive real outcomes. CTV can not only be measured better, it can also be used to drive outcomes with several interesting innovations.
CTV Conversations from Advertising Week 2024
15 Oct 2024
CTV ad spending continues to soar, and it was clear at this year's Advertising Week New York that CTV is no longer just a growing channel, it's a critical part of the advertising ecosystem. With cord-cutting on the rise and average daily CTV viewership for U.S. adults expected to exceed two hours in 2024, the industry's focus on CTV is well-justified. But beyond the numbers, the conversations during the event reflected key challenges and opportunities for brands as they navigate this fast-evolving space.