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Articles for Suvadip Choudhury

Should Data Be a Piece of the Upfront Equation?

Upfronts offer a forum for the sell side to showcase content, and the buy side to begin their pre-planning for advertising commitment. Now that we're entering the streaming-first upfront era, the ad industry has yet to elevate the importance of data into the upfronts. If meaningful advertising outcomes is the goal, data should have a place on the stage, as a critical piece of the equation.

Digging into CTV’s 3 Biggest Challenges in 2025

CTV advertising will dominate most brands' media plans in the next 2-3 years, yet major challenges persist. Suvadip Choudhury of Alliant talks about achieving scale, precision targeting, and the lack of overall education holding buyers back, but he also argues that there is light at the end of the tunnel.

Want to Assemble an Advanced TV Tech Stack? Keep it Independent

Suvadip Choudhury, Director, Platform and TV Development at Alliant, looks at the three critical pieces that advertisers need for diving into the world of CTV: data, media, and measurement. For each of these, advertisers should look to work with specialists, rather than one company that provides all of them. The reason is that it doesn't make sense for the media and data providers to grade their own homework with measurement.