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Biographical Information

Trent Wheeler

Chief Product Officer, Gracenote

Articles for Trent Wheeler

Contextual CTV Ads Improve UX, Deliver on Key KPIs

Trent Wheeler, Chief Product Officer, Gracenote, discusses contextual ad targeting on CTV, and he outlines the opportunities for brands to improve resonance, favorability, recall, and loyalty by focusing on the content that viewers watch instead of the viewers themselves.