Biographical Information
Trent Wheeler
Chief Product Officer, Gracenote
Articles for Trent Wheeler
Contextual CTV Ads Improve UX, Deliver on Key KPIs
26 Aug 2024
Trent Wheeler, Chief Product Officer, Gracenote, discusses contextual ad targeting on CTV, and he outlines the opportunities for brands to improve resonance, favorability, recall, and loyalty by focusing on the content that viewers watch instead of the viewers themselves.