Biographical Information

Articles for Alistair Goodman

Television’s Operating System Is Changing

As social and streaming continue converging, television advertising increasingly looks like it will be shaped by the economics and mechanics of performance media rather than the conventions of broadcast television. And that shift extends into all aspects of advertising, including the creative. 

CTV Is on the Verge of Fulfilling Its Creative Promise

Creator-driven ads, full-fledged dynamic creative optimization, and real-time contextual information are coming for Connected TV