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Biographical Information

Olivier Karra

Cloud Solutions Marketing Director at Broadpeak

Articles for Olivier Karra

Navigating the Dynamic World of Personalized Advertising for Video Streaming

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target specific audiences with tailored content, maximizing engagement and revenue potential. As the streaming industry continues to soar, DAI is a game-changer, promising enhanced monetization and viewer experiences.