Biographical Information

Articles for Olivier Karra

Navigating the Dynamic World of Personalized Advertising for Video Streaming

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target specific audiences with tailored content, maximizing engagement and revenue potential. As the streaming industry continues to soar, DAI is a game-changer, promising enhanced monetization and viewer experiences.