Ericsson: MPEG DASH Makes Economic Sense to Operators
While much of the MPEG DASH discussion has focused on what that adaptive streaming standard will bring publishers, operators are anticipating it for other reasons. Speaking at the recent Streaming Media West conference in Los Angeles, David Price, vice president of business development for Ericsson, said that DASH will be a boon for mobile video users.
"Clearly we've got a situation today where there is no standard," Price said. "We're passionate about standards. Joining with DASH is also HEVC, which is a new codec which we're pioneering, and the two together stand to make a big difference, especially for constrained environments such as mobile video."
Operators and service providers are interested because they anticipate big cost savings in DASH usage.
"They're all looking at DASH, or generally at adaptive bitrate, as a means of being able to stop provisioning for the peak usage, Price noted. "We're finding ways in which with DASH you can provision for the mean usage, and by doing that you only reduce the actual quality of experience just a tiny little bit. The impairment most times is not perceptible or certainly isn't something that is going to lower the satisfaction of the customer in receiving that.
"That's a vital thing because there's a lot of investment in the infrastructure for delivery, and if you can actually provision for a mean rather than a peak then it makes a lot of financial savings for the operators. That's what they're really looking for. I think that they take that and combine it with advances in codecs, then they will be able to deliver very, very good services without excessive infrastructure investment."
For more on the future of MPEG DASH, watch the full panel discussion below.
ROUND TABLE: The Current State of MPEG-DASH in the Industry
The industry has been buzzing about the potential offered by MPEG-DASH as a complementary format that brings together the various adaptive bit-rate (ABR) specifications in use by the industry today. This panel discussion takes a fresh look at the key questions that were posed when MPEG-DASH came on the scene and sees what answers we have found. Panelists also tackle the next round of topics as we head toward mainstream adoption of DASH technology. What's the technical reality in terms of encoding and players? Who is deploying DASH? Are there any early results in? And what can we expect over the next year?
Moderator: Matt Smith, VP, Technology, Chideo
Speaker: Kevin Towes, Sr. Product Manager, Adobe
Speaker: David Price, VP, Business Development, Ericsson
Speaker: John Griffin, Senior Director, Online Services and Gaming, Dolby Labs
Speaker: Iraj Sodagar, Principal Multimedia Architect, Microsoft
Mobile video traffic is growing by 60 percent each year, and that will continue through 2018.
The telecommunications giant is focusing on services to end users; says IPTV market will grow to 105 million subscribers in 2015.
Addressing the growing demand for mobile connectivity, especially high-quality video content, Ericsson is launching a CDN.
Watch this presentation to learn how to create a DASH-264 player, and why adaptive streaming is better for the internet.