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2013 Online Video Executive Prediction: Teradek

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2013 is going to be a great time to be part of the video industry. “Democratization” has been used many times before in this space, but that was always lip service. The size, cost and complexity of video monitoring and production equipment was preventing the market from expanding to a broader user base. This is now rapidly changing since live streaming technology has evolved to not only address the needs of big broadcast, corporate and government, but also that of a much larger sector comprising of smaller institutions like affiliate broadcasters, education, houses of worship, and independent event producers. There are now a multitude of hardware and platform choices at previously unheard of prices, and greater integration than ever before. The industry is coming of age. The emphasis will now shift away from pushing tech specs as a means to compete, and more toward ease of use and accessibility from anywhere at any time. We are at the video equivalent of when MP3s displaced CDs and we are proud to contribute to this movement.

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