Brightcove Announces Context-Aware Encoding, Up to 50% Savings
Video cloud services company Brightcove has announced context-aware encoding, a patent-pending encoding method designed to offer the best quality for each video at the lowest size possible. The company says this approach, which is now available in beta, will reduce video operations and delivery costs by half.
Context-aware encoding analyzes the complexity of each piece of video to create a unique adaptive bitrate (ABR) ladder for each. The analysis sets an optimal resolution, framerate, and bitrate at each step of the ladder. The end result, says Brightcove, is an ABR ladder that includes only half the renditions but delivers the same quality.
This technology is context-aware since Brightcove has tuned its algorithm to make it sensitive to key viewing scenarios, such as bandwidth-constrained mobile viewing or home broadband lean-back viewing, in order to create encodes targeted at specific viewing environments. The technology uses machine learning to collect data from customers and continuously improve the process.
Based on early tests with customer data, Brightcove says content owners can expect to reduce storage and delivery costs by up to 50 percent.
This beta technology is currently only available to select Brightcove customers. Brightcove made the announcement at the start of its Play conference, which begins today in Boston.
An illustration of how Brightcove context-aware encoding provides savings
2018 was the year that context-aware encoding (CAE) went mainstream, but 2019 will be the year that context-aware encoding reaches critical mass.
Younger employees are more positive about live video in the workplace, while many have experienced quality issues during streaming.
Save on bandwidth and keep costs down: Per-title video encoding solutions let publishers break free from fixed encoding ladders. Explore the benefits of four methods.
Did Brightcove misappropriate Ooyala trade secrets to win over customers in Latin America? That's what Ooyala asserts in a six-count filing.
Creating live channels, transferring live content to video-on-demand libraries, and monetizing live streams are all goals of the Brightcove Live platform.
Thanks to low cost solutions, such as Brightcove's template-based OTT Flow, smaller media companies are creating their own niche SVOD offerings
With Brightcove Social, publishers can upload native video to Facebook, YouTube, and Twitter, as well as their own web properties.