Save your FREE seat for Streaming Media Connect this August. Register Now!

As Super Bowl Nears, NFL Grows Online Video Distribution Plans

Article Featured Image

With less than a week until Super Bowl XLIX kickoff, the National Football League (NFL) is continuing its efforts to put more game video online. YouTube and the NFL announced a partnership yesterday to deliver content through a newly created YouTube channel. Videos will also play on Google search pages.

While the NLF YouTube channel won't carry live game video, it will show packaged clips that include game previews, recaps, highlights, news, analysis, and fantasy football advice.

Football fans can check in now for videos highlighting Arizona flavor (the site of this year's Super Bowl), as well as matchup previews. The channel will also get Super Bowl highlights, once the game is underway.

In related news, Level 3 announced that it will provide Super Bowl broadcast television video services for the NFL and NBC Sports. This is the 26th year that Level 3 has done so. Level 3 will acquire, encode, and transport over 3,000 hours of game and related coverage.

Fans who want to watch the game online will be pleased that NBC has waived authentication requirements this year. Computer and tablet users can see the full game (including the half-time show), with pregame coverage starting at 12PM ET from NBC Sports. Smartphone viewers will need to download the NFL Now app (available for iOS, Android, BlackBerry 10, and Windows Phone) and buy a $5 premium subscription to watch the game live, as Verizon has exclusive smartphone streaming rights for the game.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

What Happens When the Super Bowl Stream Buffers? Buffer Rage!

Previous Super Bowls offered less-than-satisfactory live streaming experiences. Will CBS Sports get it right for the masses this Sunday?

YouTube Launches AdBlitz Site for 2016 Super Bowl Commercials

The site will carry teaser videos, game day commercials, and original content. Viewers will be able to vote on favorites once the game ends.

CBS Will Stream 6 NFL Games This Season Without Authentication

Two regular season games, four playoff games, and the Super Bowl will be available for online streaming to any viewer.

NFL and Twitter Sign Two-Year Deal for Curated Video Highlights

Fans will be able to view a variety of video clips in their Twitter timelines from the pre-season to the Super Bowl.

Yahoo and NFL Partner to Live Stream Bills-Jaguars Game

In a football first, Yahoo will stream a game from London for free to a global audience. Could this be Yahoo's entry into live sports?

Akamai Streamed to 800,000 Viewers Per Minute During Super Bowl

NBC and Akamai streamed to 1.3 million concurrent users at peak, but those looking for a rich online experience were disappointed.

How the NFL Diagrams In-House and Remote Video Workflows

When millions of football fans are watching the output, the NFL can't afford to make a mistake. Here's how it tackles the problem of complicated workflows.

NFL Now: 15 Seconds Is the Sweet Spot for Online Video Ads

How do content owners earn the most from their videos without driving viewers away? NFL Now's VP shares what he learned in the service's freshman year.

Streaming Media West Keynote: How the NFL Created NFL Now

This August, the NFL debuted a major online product, a multiplatform personalized video and news service called NFL Now. At Streaming Media West, NFL Now's vice president and general manager explained why the service was created and what he's learned so far.

DirecTV Makes NFL Sunday Ticket Online-Only Streaming Easier

Once a hidden option, online-only plans are now easier to get, but only for those who can't subscribe to standard DirecTV service.