YouTube Launches AdBlitz Site for 2016 Super Bowl Commercials
The NFL Super Bowl is less than three weeks away, and YouTube is celebrating the game's ads with the return of its AdBlitz site. This year's AdBlitz already carries a gallery of teaser videos—ads that promote a company's upcoming Super Bowl ad. As game day gets closer, the site will host Super Bowl ads released ahead of time. While not all viewers are in favor of big budget Super Bowl ads going out early, YouTube notes that ads released in advance get 2.2 times the number of views as those released on game day.
Once all the Super Bowl ads are available, AdBlitz will let people view them in one place. Viewers turn to YouTube to watch Super Bowl ads even while the game is taking place: YouTube says it streamed over 300,000 hours of Super Bowl ads in 2015 while the game was being played.
To add a little more color to the AdBlitz site, YouTube has enlisted online video stars Jake and Amir to host a series of videos with the theme "how to win game day." These videos will include other video stars, including Flula, MyLifeAsEva, and Hannah Hart. A teaser for these videos is now on the site.
When the Super Bowl is over viewers will be able to vote on their favorite ad.
YouTube streamed 840 million minutes of Super Bowl ads for the previous game, which was over twice as many minutes as for the 2014 Super Bowl.
A video's first days can be crucial for ad revenue, but ads aren't an option on disputed videos. A planned Content ID improvement fixes that.
During an NAB 2016 keynote address, YouTube broke news that it now supports live streaming of immersive 360-degree video, and viewers will be able to hear which direction sounds are coming from.
CBS Sports and Akamai streamed the live game to 3.96 million viewers on a variety of platforms, streaming the ads for the first time.
YouTube Red subscribers will be able to view original works by PewDiePie and Rooster Teeth starting next week, with more exclusives to come.
Previous Super Bowls offered less-than-satisfactory live streaming experiences. Will CBS Sports get it right for the masses this Sunday?
Viewers will have a lot more virtual reality to choose from, thanks to several high-profile releases. NY Times subscribers are getting free Google Cardboard.
For $10 per month, online video fans can watch original content from some of YouTube's biggest stars, view ad-free video, and stream music to a new app. Is that enough to entice subscribers to YouTube Red?
Video creators can now stream their mobile gaming sessions on the Android app, using the front-facing camera to capture their reactions.
NBC and Akamai streamed to 1.3 million concurrent users at peak, but those looking for a rich online experience were disappointed.
In a first, NBC won't require pay TV authentication to stream this year's game, but smartphone viewers will still need to pay for access.