Yahoo Nabs RayV in Bid to Improve Video Streaming Technology
Late last week, news broke that Yahoo has acquired online video streamer RayV in a move to improve its video quality and mobile delivery. In its announcement, Yahoo said the deal shows its dedication in speeding up its video strategy and improving its technology infrastructure.
"The RayV team shares our passion for innovation and commitment to build a video infrastructure to deliver the ultimate video experience to our users," Yahoo's statement said.
RayV, founded in 2006, made the announcement on its website, saying that it had met its goal of building a better video experience for viewers and easing distribution for creators.
"We have built a full end-to-end solution that enables improved high quality streaming for our online and mobile video content partners, delivering a robust video experience to our customers," read RayV's statement.
Neither company disclosed the terms of the agreement.
While Yahoo has been active in online video, joining AOL is offering celebrity-driven online originals, most of its activity so far has been on the content side. Yahoo recently announced that it would pick up NBC's cancelled "Community" for a sixth season. At its newfront presentation in April, Yahoo announced a new show from Paul Feig ("Freaks and Geeks") and another about a fictional Las Vegas basketball franchise. Yahoo also announced it would partner with Live Nation to stream one live concert everyday for a year. That begins tomorrow with Dave Matthews Band. Other upcoming acts include Kiss, Justin Timberlake, Usher, and John Legend.
With its high-profile Live 365 concert series and other major entertainment events, Yahoo has become an expert in streaming live video to large audiences.
Partnering with Live Nation, Yahoo will stream one live concert every day for a year, and will offer 1,200 live song recordings on-demand.
The internet giant introduces a revised suite of ad tools, declares 2014 year of video, and buys contextual search specialist Aviate
The online video landscape is shifting, and networks are looking for the next big thing. Embrace the changes and create new types of content, said the second-day Streaming Media West keynote.