Video Plays on Tablets, Phones, TVs Doubled in Q4, Says Ooyala
Tablet use for online video is obviously growing, but the rate may be much faster than anyone would have predicted. Online video platform Ooyala released its Q4 2011 Video Index today, and showed that video plays on tablets, smartphones, and connected TVs doubled from Q3, 2011.
This marks the second quarter that Ooyala has seen 100 percent growth in non-desktop video. The index also found that tablet owners were far more engaged with the video they were watching than desktop viewers, and were 45 percent more likely to finish at least three-quarters of the videos they started. For Ooyala, this shows that the future of television will be IP-delivered.
"The debate around online video is whether or not people will cut their cable subscriptions. The Ooyala Video Index suggests that in the next five years, the change won't be as dramatic," says Bismarck Lepe, co-founder and president of products at Ooyala. "We expect for the majority of video content to be consumed on connected devices, but the content and the experience will look a lot like the TV experience we know and love today. We're seeing that video consumed on connected TVs, set-top boxes, and consoles is doubling every quarter."
The Q4 2011 Video Index also found that both the iPhone and Android had strong quarters, as measured by videos played and hours watched; Facebook users were ten times more likely to share video as Twitter users; and Google TV use surged ahead, growing by 91 percent.
Download the free Video Index to see the full findings.
People are tuning in for longer online videos, says an Ooyala report, bringing an opportunity for more mid-roll video ads.
Engine will bring personalized video recommendations to all customers, increasing views and engagement.
Publishers can distribute to Panasonic's VIERA Connect smart TV platform using Ooyala's Universal Syndication solution
By using Facebook data, publishers are able to compare audience segments or target ads.
Content owners can now rent or sell directly to Facebook's 750M monthly visitors.