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Video App Ocho Competes With Vine, Instagram Using 8-Second Clips

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Is there room in the social networking world for another video sharing app? Is eight seconds the ideal amount of time for a shared clip? Ocho has launched in Apple's App Store, and it's creating some buzz: It offers a handful of interesting features that Vine and Instagram lack, and the developers announced a $1.65 million seed funding round that included participation from Mark Cuban.

Ocho will distinguish itself with its lean-back experience, where viewers can watch all the videos in their feed without having to prompt each one. Videos aren't meant to be confined to a small screen: All clips are recorded in a 16:9 resolution regardless of how the phone is held, so they'll play well on TV screens. The app includes six filters to create different moods, and users can add narration after a clip has been recorded. They can also load videos they've already shot and trim to the eight seconds they want to share on Ocho. The app lets users include URLs in their captions, as well as share clips on Facebook, YouTube, and Twitter.

To help get some viewer interest Ocho has created a partnership with Vice Sports, which will create exclusive field dispatches. Ocho is a free iOS download. An Android version will follow in 2015.

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