Video Ads to Reap $1.4B, 67.5% Growth, in 2011, Says AccuStream
How quickly is online video advertising growing? AccuStream Research finds that video advertising networks, media serving platforms, auctions, and exchanges will take in $1.4 billion in CPM share, transaction, and fee-based revenue this year. That would give the sector an annual growth rate of 67.5 percent.
That information is part of AccuStream's latest report, Video Advertising Networks, Serving Platforms and Exchanges 2007 - 2014: Inventory, Gross Media Spend and Net Revenue Analysis. Video advertising networks and platforms were analyzed by total inventory, business model, participation ranges, and CPMs by format.
In-page video subjects included Eyewonder, Pointroll, MediaMind, and FreeWheel. Ad platforms and networks represented included Blinkx, Tremor Video, YuMe, SpotXChange, TidalTV, and TubeMogul.
"Data, audience, behavioral, and predictive media spend analytics are driving creative and campaign innovation, increasing media spend across screens and delivery platforms," says AccuStream research director Paul A. Palumbo. "This sector is entrepreneurially electric: venture capital continues to flow in, while strong exit multiples signal acquisitive opportunity."
AccuStream provides research for the digital audio, video, subscription video advertising, and multi-screen advertising markets. Those interested in purchasing the entire report should contact AccuStream directly.
Report finds that in-page video spots lead the pack, followed by pre-roll advertising.
It's good news for the online video industry, but bad news for the average viewer: a FreeWheel study finds that longform video viewers will tolerate multiple ad breaks.
With costs declining and interest in online video increasing, 2010 is a positive year for the industry.
With its proprietary database and server log data from major CDNs, AccuStream iMedia Research has been reporting on streaming since 1991.