-->
Join us for Streaming Media West Connect, November 1-5. Reserve Your Free Seat Now!

TubeMogul Offers Free Video Viewability Reports for All Ad Buyers

Article Featured Image

Are those pre-roll spots actually running in a place where they can be seen? Viewability has been a hot topic for the past year, which is why online video media buying platform TubeMogul is rushing forward with a free solution for all ad buyers, not just TubeMogul customers.

Brands and agencies can now get a free video viewability report from TubeMogul for every ad they buy. To use the self-serve system, the advertiser inputs a VAST or VPAID tag, and TubeMogul create a new tag that creates a report.

While there are other viewability resources around, TubeMogul says they use varying standards. The TubeMogul solution offers a single interface where advertisers can see reports from all of their partners at once.

To make the free reports a reality, TubeMogul is using OpenVV, an open source video viewability technology it created, with support from 21 companies including Nielsen and VivaKi. TubeMogul says OpenVV does more than simply report on viewability: It lets the advertiser know why an ad isn't being seen by telling how much of an ad is in frame, if an ad is playing in a background tab, and if a video is muted.

Brand advertisers deserve to know if their ads are being watched, notes Brett Wilson, TubeMogul's CEO and co-founder. That way, they can stop wasting money on ads that are only ignored, he says. 

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Open Letter Calls for Cooperation on Online Ad Viewability Data

Now that the MRC and IAB have created online ad viewability standards, they need reliable data on how display and video ads are placed.

Viewability Holds Online Video Ads to Low Standards

Ensuring that paid online video ads are actually seen is a good thing. But the recently created standard is more of a joke than a useful benchmark.

TubeMogul Files for IPO, Aims to Raise $75M

Big money public offerings and acquisitions continue to dominate the online video ad market, with TubeMogul the latest.

TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting

Brands can achieve higher completion rates by understanding the motivations that drive its viewers.

TubeMogul Report: Evenings Are Primetime for Tablet Viewing

After analyzing millions of pre-roll video ads, TubeMogul finds that mobile viewers prefer evenings late in the week.

TubeMogul Launches BrandPoint for Planning Video Ad Campaigns

Online video ad buying gets closer to TV ad buying with this self-service tool.