Save your FREE seat for Streaming Media Connect this August. Register Now!

TubeMogul Announces Destinations Delivery System

Article Featured Image

Tax day wasn't a bad day at TubeMogul, since that's when the analytics and ad-delivery company added transcoding to its offering. TubeMogul just launched its Destinations publishing suite, which automates content delivery and handles the transcoding for you.

The idea behind Destinations is to create "from anywhere to anywhere" video distribution, so a client can specify where to look for videos, tell Destinations how to transcode them for each destination, and have them delivered in seconds. Content can be automatically sent to video sites, custom FTP sites, content delivery networks, cable outlets, and more. The service lets content owners create custom feeds for iTunes and other Media RSS feed readers.

The Destination service is free for customers that host their own video files, so it's clearly taking aim at transcoding programs and online transcoding services. The service lets you enter custom transcoding settings for each site that you're uploading to. TubeMogul is working on a paid option for customers that also want hosting.

Two of the service's beta testers were Syd and Marty Krofft, of children's television fame. "Transitioning from television clips to detailed file requirements initially looked daunting, but TubeMogul made it effortless," they said.

To promote the service, TubeMogul is giving away an iPad to the 1,000th user to set up a custom destination or feed.

TubeMogul's recently launched ad network, PlayTime, has already found success, and Destinations could have a significant impact on the transcoding market.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

TubeMogul Debuts Private Exchanges for Online Video

The system gives more control to publishers, and aims to correct problems of scarcity and commoditization.

Brightcove and TubeMogul Look at the State of Online Video

Quarterly report examines the use of online video in the media industry.

Choose Wisely: Selecting An Online Video Platform

Today, if streaming video is at all integral to your enterprise, and if you're currently hosting your own videos or posting them to user-generated content (UGC) sites such as YouTube and Vimeo, it's time to consider using an online video platform.

TubeMogul's PlayTime Gives Advertisers Improved Metrics

With PlayTime, advertisers with TubeMogul get engagement and preference data from all sites where their ads are shown.

Streaming Media West News Roundup

News, insights, and interviews from last week's Streaming Media West and Online Video Platform Summit events in San Jose