Tablet Owners Heavily Into Long-form Video, Finds Ooyala Report
Online video platform Ooyala has just released its Global Video Index for the third quarter of 2012, and once again it documents the rise in online video viewing among tablet owners. This quarter, tablet owners watched videos 10 minutes or longer 71 percent of the time that they watched video. Furthermore, they watched video content over an hour long 30 percent of the time that they watched video.
The fact that tablet owners are using their mobile devices as portable televisions and enjoying long-form content is a major part of how TV viewing is changing. But changes aren't confined to tablets: Game console owners watched twice as much live online video in the third quarter of 2012, while desktop computer owners watched live online video for an average of 40 minutes.
The most engaging content is live video streamed to a big living room television, the Ooyala report found. It notes that live video streaming to game consoles and connected TVs more than doubled this quarter, and emphasizes that broadcasters need a system for inserting ads into live video to grow revenues. It also recommends repackaging live events as video-on-demand files.
Those interested in more information can download the full report for free (registration is required).
Findings also show when people are watching online video, and charts the rising popularity of long-form video.
Trying to simplify mobile and connected TV streaming, Ooyala intros tools that take the complexity out of online viewing.
The combined solution lets customers of both companies stream live to multiple screens, view rich analytics, and sell ads.
Quarterly trend report also notes a difference in red and blue states: blue state viewers watch more online video.
Telstra becomes a major investor, as well as a customer and reseller, offering Ooyala services in Australia.
People are tuning in for longer online videos, says an Ooyala report, bringing an opportunity for more mid-roll video ads.