Save your FREE seat for Streaming Media Connect this August. Register Now!

Streaming Views Up 72%, CTV and vMVPDs Show Big Gains: Conviva

Article Featured Image

The world is streaming a lot more video than it was only a year ago. Conviva's State of the Streaming TV Industry report for Q1 2019 is out, and it finds global viewership up 72.4% year-over-year. It also notes that the rate of growth has sped up, with viewing hours increasing 49% faster than they did in Q1 2018.

Those increases are happening because of the success of living room streaming. While all video streaming is increasing, it's growing the fastest on connected TVs. CTV viewing increased 74.3% yoy, comprising 56.1% of all streamed video viewing. People are happy with the quality of CTV streaming, reporting 60.1% less buffering, 42.7% fewer video start failures, and 20.6% better picture quality.

News 1Viewers spend most of their streaming time with video on-demand (VOD) services. These count for 62.8% of all video streaming, up from 61.4% the year before.

While their share of the overall market is still small, Conviva sees strong growth for virtual multichannel video programming distributors (vMVPDs). Here, viewership is up 107.7%, while other services averaged 59.6% growth. vMVPDs also outpace the competition in video quality metrics.

"vMVPDs offer viewers a streaming TV experience that most closely resembles traditional cable or satellite TV," says Bill Demas, CEO of Conviva. "U.S. vMVPDs continue to improve the overall experience for viewers, outperforming other streaming services, delivering the lowest buffering, highest picture quality, and fewest video start failures."  

Conviva's data comes from proprietary sensor technology embedded in 3 billion video applications. For more, download the full Q1 2019 report. For more results, download the "State of the Streaming TV Industry" report.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer

The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.

Half of Video Ads Now Streamed to Connected TVs: Extreme Reach

The industry has reached an important milestone: 50% of all video ad impressions are now served to connected TVs.

On-Demand Viewing Growing Much Faster Than Live, Says Conviva

Across all streaming devices, on-demand video viewing times are growing at a faster rate than live viewing times, finds a Conviva quarterly report.

Connected TV Now Makes Up 49% of All Streaming Ad Views

The rise in connected TV ad views continues: CTV made up 44% of all streaming ad views in Q4 2018. Three months later, that figure has grown to 49%.

Up to 40% of Ad Requests Never Reach the Ad Server: Conviva

Publishers have been diligent in uncovering and repairing quality issues in content delivery, and now they need to do the same for ads.

Conviva Branches Into Social Video With Delmondo Acquisition

The measurement specialist now offers publishers a fuller view on their streaming video performance with Conviva Social Insights.

Streaming TV Viewing Doubled in the Past Year, Finds Conviva

Viewing hours are way up and so is quality. While major events like the World Cup drove live views, Conviva sees a few quality issues remaining.