Streaming TV Viewing Doubled in the Past Year, Finds Conviva
TV publishers are streaming twice the amount of video that they did just one year ago, finds video optimization specialist Conviva. In its latest quarterly report, it notes streaming TV publishers delivered 5.5 billion hours of video in Q2 2018, up from 2.6 billion hours the year before. Viewers successfully initiated 17.2 billion video plays in Q2 up from 8.5 billion the year before.
Conviva's data measures worldwide video streaming. The company's sensor collects data in 3 billion video apps for over 200 brands.
The World Cup drove a large amount of video streaming this quarter resulting in a peak of 7.9 million concurrent plays. Sports is a key driver for appointment TV, the report says, even for online viewers.
In Q2, people did the largest part of their streaming through their TVs, which accounted for 51 percent of all viewing hours. Roku devices were the big winner here, handling 22.1 percent of total viewing. Mobile devices accounted for 29 percent of viewing and desktop 20 percent. Desktop is the only platform showing a decline.
Video quality is improved in all metrics, such as video start failures and rebuffering rates. The biggest quality issue now is that 12.7 percent of viewers exited their videos before they started playing, indicating that many videos still take too long to start.
Download "Conviva's All-Screen Streaming TV Census Report Q2 2018" for free for more data (registration required).
Global viewership is up 72.4% year-over-year, and the rate of growth has sped up: Viewing hours increasing 49% faster than they did in Q1 2018.
According to Conviva's 2018 report, global streaming is way up, especially on connected TVs. But viewer expectations are higher than ever.
Publishers have been diligent in uncovering and repairing quality issues in content delivery, and now they need to do the same for ads.
The measurement specialist now offers publishers a fuller view on their streaming video performance with Conviva Social Insights.
Conviva quarterly report shows people eagerly adopting virtual MVPDs while leaving their dedicated publisher video apps behind.
Publishers can set the module to notify outside partners of QoE problems, automating a process now done by technicians and engineers.
Android devices and app-based viewing saw big surges last quarter, as viewers embrace the "appification" of TV.
Slow start times and rebuffering delays are still with us, and these problems cost publishers billions of hour of viewing time in 2017.
As streaming quality becomes crucial to the OTT video industry, a report finds a lack of standardization and established benchmarks.
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