-->

Ramp Debuts Video Marketing Solution, Takes on Brightcove Gallery

Article Featured Image

Content optimization platform Ramp is branching out: Today at the Reel Video Summit in San Francisco, California, it announced a new product, Ramp for Video Marketing. The offering promises to let brands stream videos, engage with viewers, and track video usefulness.

Companies can use Ramp for Video Marketing in two ways. They can sign up, load all their videos into Ramp, and then embed the videos into their sites, or they can use the stored videos to create microsites.

The platform does more than just host and stream, though. Users can access a console full of embeddable code to add integrated calls to action, dynamic transcripts, video search, and other types of interactive widgets at specific points in their videos, then they can track those actions.

Video has finally matured to the point where people want to understand the measurability that video can have, explains Ramp CEO Tom Wilde. The goal of Ramp for Video Marketing is to help companies drive interactions, gain leads, and engage with their customers. It lets companies attach transactions to their videos and then assign value to those transactions.

This is a new area for Ramp and it's taking on a big name by doing so. Brightcove announced its Video Marketing Suite in May, and that includes Brightcove Gallery to create video-based microsites. Ramp's product is going head-to-head with Brightcove, Wilde says, as well as all OVPs.

Ramp chose to move in this area, Wilde says, due to the explosive growth in content marketing as a means to gain customers. Prospects would rather have companies educate them than sell to them, he says, and they'd rather watch a video than read a white paper.

"Ramp video marketing really takes advantage of the rapid growth in content marketing as a strategy for customer acquisition and customer engagement," Wild says. "It builds on our unique abilities to generate intelligence from video content and matches that with synchronized calls-to-action to make marketers' investments in video highly measurable and profitable."

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Ramp Offers New Features and New Names for VideoVerge Platform

VideoVerge for SharePoint now offers universal video import (from any formant, any location), one-step multi-language translation, and live chat.

Ramp Debuts Solution for Multicast Enterprise Customers

Silverlight support might be ending, but enterprises that rely on it for multicast now have an option that uses existing video systems.

YouTube Brand Marketing Success Starts With These 4 Steps

If teens in their bedrooms can build channels with millions of subscribers, then why are brands with million dollar budgets struggling to do the same?

Ramp Partners with Wowza on Live Video Service for SharePoint

The first live video solution native to SharePoint lets companies stream events with no IT assistance and little training.

Brightcove Launches Tools for Video Marketers, Video Portal

With Brightcove Gallery, video marketers can use templates and simple tools to launch video-driven microsites in minutes.

Ramp Explains How to Give New Life to Older Videos

Understanding a video's context is important to driving traffic to it, but that context can shift in time. In the right context, even old videos can seem fresh.

SharePoint Gains Video, Thanks to Ramp MediaCloud

Ramp is branching into enterprise, bringing SharePoint-using companies some important new features.

Companies and Suppliers Mentioned