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Ooyala Promises Faster Performance With HTML5 Video Player

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Oolaya debuts its HTML5 video player today, which will provide the same experience for viewers on desktops and mobile devices. Performance is a key reason for the update: The online video platform (OVP) says this player is light and fast whether customers are streaming on-demand or live video. It supports both HLS and DASH for live.

Speed isn't the only perk here, as this player offers two types of customization. Customers can modify the look of the player to match their brand, and can customize the content it suggest using Ooyala Discovery. Those recommendations can be based on viewing patterns, location, device, or time of day. Ooyala notes that some customers have seen 40 percent increases in engagement using Ooyala Discovery recommendations.

The player's open framework lets customers take advantage of plug-ins for major ad servers. They can connect with Ooyala Pulse, FreeWheel, Google DFP/IMA, and LiveRail. The player supports the VAST 2.0 and 3.0 and VPAID 1.0 (for IMA) and 2.0 standards without requiring Flash or multiple versions. The framework also lets customers integrate with analytics services such as ComScore, Omniture, Google Analytics, Nielsen, and NPAW.

"The new Ooyala player gives the reliability and customization our customers demand, with an open and modular framework to plug in business-critical services," says Jonas Flodh, senior director of global product management for Ooyala.

The new Ooyala video player

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