Ooyala Now Streams Live and On-Demand to iOS Devices
Online video platform Ooyala has announced a suite of mobile video publishing tools that let content owners stream live and on-demand video to Apple's iOS devices, including the iPhone and iPad. The offering includes advertising and analytics resources, so content owners can generate revenue and track mobile usage.
The analytics tools will let content owners track cross-device and browser usage, as well as user engagement, viewer trends, and geographic reach. Trend reports let content owners track user activity by device over time. The idea is to give a better understanding of how audiences view video on mobile devices.
"With our cross-device analytics we've already seen that mobile viewers watch twice as long as viewers on a browser. With insights like these, our customers will be able to pitch, plan, and monetize video more effectively," says Bismarck Lepe, president of products at Ooyala.
Mobile video use is set to dramatically increase, emphasizes Ooyala, pointing out Forrester research that by 2013 76 percent of U.S. cell phones will be capable of streaming video. It also points to an eMarketer report that mobile video revenue will triple to $1.4 billion by 2014.
"We are the first to deliver secure video on demand to iOS devices, allowing our customers to confidently deliver and monetize video. Live streaming to iOS devices gives publishers access to vast mobile audiences on the most popular mobile devices in use today," adds Lepe.
Publishers can combine Ooyala's analytics with Flash Access monetization and security.
Program offers one-step ad insertion for Ooyala customers with premium accounts.
Suite of technologies is designed to help content owners stream their videos to multiple devices.
Neustar will provide the infrastructure to bring digital television to mobile devices.
The iPad gains two cameras, HD video recording, and an iMovie app for creating and sharing movies on the go.
Delivery option lets content providers reach viewers in their living rooms.
Investment will help the online video platform move beyond the U.S. and Europe into Asia, and brings total investment in Ooyala to $42 million
Customers can now add YouTube videos directly and monitor their performance.