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Mobile Devices Now Make Up 51% of Video Views: Ooyala Index

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Mobile video viewing has been growing quickly for years and has now reached an important milestone: 51 percent of all online video viewing is now done on a mobile device. That information comes from Ooyala's Q2 2016 Global Video Index. This number shows a 15 percent increase from 2015 and a 203 percent increase from 2014.

Together, iOS and Android devices make up 98 percent of all mobile viewing, with that total split pretty evenly: 52 percent of video plays are on iOS devices and 48 percent are on Android. Ooyala found the biggest change in the tablet market: While iOS tablets had 91 percent of all tablet video views in Q2 2015, that took a nose dive to 65 percent in Q2 2016.

Ooyala worked with subscription payment services company Vindicia in this report to look at how subscription video-on-demand (SVOD) providers can lower subscriber churn. Based on surveys of 1,000 U.S. adults, the report says 39 percent of those leaving an SVOD service do so because of a lack of value. However, 90 percent would pay for extras like access to discounts, and that would keep them subscribed for longer. Those surveyed would pay up to $3.99 per month for extra perks.

For more, download the full Q2 2016 Global Video Index for free (registration required).

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