Minecraft-Based Interactive Story to Debut on Netflix in the Fall
Netflix is furthering its interactive video offerings for young viewers, and Minecraft: Story Mode will be the next entrant. Appearing sometime this fall, the series will include five interactive episodes that let viewers make decisions with their remotes.
Netflix has previously offered Puss in Book: Trapped in an Epic Tale, Stretch Armstrong: The Breakout, and Buddy Thunderstruck: The Maybe Pile, all of which feature interactivity.
Telltale Games is creating the Minecraft series, TechRadar reports, creating a streamable version of an existing property. Amazon Fire TV users are already able to see several interactive stories from Telltale Games, including The Walking Dead, The Wolf Among Us, Marvel's Guardians of the Galaxy, and Minecraft: Story Mode.
"We don’t have any plans to get into gaming," Netflix said in a statement. "There’s a broad spectrum of entertainment available today. Games have become increasingly cinematic, but we view this as interactive narrative storytelling on our service."
Puss in Book, the first Netflix interactive title, debuted in June 2017. When confronted with a choice, viewers have 15 seconds to make a selection on their remote. If they fail to respond, Netflix chooses for them and the video goes on. The interactive stories work with newer connected TVs and set-top boxes, as well as iOS and Android devices.
Creating an interactive online experience, such as Netflix's Black Mirror: Bandersnatch, takes a lot of extra footage and budget. Viewers like it so far, but do the economics add up?
The leading SVOD has become the first global network, and detractors accuse it of making creative decisions based on algorithms. It doesn't, but here's the real reason it's winning.
Strong demand outside the United States—especially in Asia Pacific—will propel record growth at Netflix, forecasts Digital TV Research,
Sometimes an industry benchmark—such as Netflix's ISP Speed Index—only tells half the story about video delivery. Before picking a codec, dig a little deeper.
Companies and Suppliers Mentioned