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July Video Rankings: Facebook Takes Second Spot, After Google

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The online video rankings for July are out, thanks to online video measurement company comScore, and they hold good news for Facebook. While Facebook stock is tumbling on Wall Street, it's stock is rising in the online video world. Facebook's video views rose enough for it to take the number two spot for the month.

The top video property for the month was Google, which includes YouTube. Google sites counted 157.0 million unique viewers who averaged 525.0 minutes of video. Facebook followed that with 53.0 million viewers averaging 21.7 minutes of video.

Next came Yahoo sites, having an off month (Yahoo was number two in June). It counted 48.7 million viewers, and was followed by Vevo (44.8 million) and Microsoft sites (42.7 million). Completing the top ten were AOL, Viacom Digital, NDN, Amazon sites, and Turner Digital. Newcomer NDN is the News Distribution Network. Vimeo fell off the list.

Video ads hit a high of over 11 billion views in June, but that number was dialed back to 9.6 billion in July. Google sites served 1.5 billion ads to 25.0 percent of the U.S. population, averaging 19.8 ads per viewer. Following Google is Hulu (1.2 billion), Adap.tv (1.1 billion), SpotXchange (1.1 billion), TubeMogul (830.4 million), Tremor Video (701.2 million), Specific Media (694.5 million), Auditude (677.2 million), ESPN (455.0 million), and AOL (383.7 million). In a shocker, BrightRoll, which had been the number two ad server in June, completely fell off the top ten.

In July, 85.5 percent of the U.S. Internet audience watched online videos, with an average content video length of 6.7 minutes (down from 6.8 minutes in June). The average ad was again 0.4 minutes.

Vevo was again the most-viewed YouTube partner channel, but this time Machinima rose to take the second spot. It's followed by Warner Music, Maker Studios, and FullScreen.

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