▼ Scroll to Site ▼

JW Player Announces VR and 360° Video Creation SDKs

Article Featured Image

Video player and platform company JW Player announced today that it now supports the creation and playback of virtual reality (VR) and 360° videos. Using the company's native mobile VR SDK, companies can create their own branded VR video apps. Additionally, JW Player's HTML5 VR plugin supports VR and 360° video playback on desktop computers and mobile devices.

VR features supported by the JW system include 4K resolution, adaptive streaming, live video streaming, monoscopic and stereoscopic video, gyroscope motion, and "magic window" pan-around viewing on mobile devices. Users are free to customize the user interface of their VR pages. JW Player supports Chrome, Firefox, and Edge browsers, and GearvR, Cardboard, and Daydream VR headsets.

JW Player notes that the offering makes VR creation accessible and cost-effective for many publishers, and that it should help customers quickly go to market with their own apps.

“With our brand control and UX options and robust suite of monetization, audience discovery, and analytics tools, JW Player is increasingly positioned as the industry standard for next-generation video,” says Chris Mahl, president and chief revenue officer for JW Player.

One customer already experimenting with JW Player's VR support is media corporation The McClatchy Company. "JW Player 360-degree video technology is an important piece in the evolution of video storytelling here at McClatchy. And it's going to be a big part of some exciting things we have planned next year," says McClatchy director of video product and operations Meghan Sims.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

JW Player Opens Live Streaming to All Enterprise Customers

The company's enterprise platform customers can now deliver live streams to viewers while monitoring audience counts in real-time.

3 Reasons Video Technology Will Undergo a Sea Change in 2017

Think online video showed impressive growth in 2016? Well, prepare to be amazed. Here are the three cutting-edge technologies that will propel streaming video in the coming year.

JW Player Launches Live Solution, Promises Ease for Publishers

JW Live, the company's cloud-based live video solution, transcodes video into multiple bitrates and resolutions, while offering real-time viewer data.

NBA and NextVR Offer Basketball Fans One Game Per Week in VR

Anyone with a Samsung Gear VR and a compatible phone can test it during the free trial on October 27. After that, it requires a League Pass subscription.

JW Player Offers Free Apple TV App Creator to All Customers

Even free JW Player users can access the Apple TV App Builder, making a tvOS app that's ready for final approval in only one day.

Adblock Rates 10% to 30% Globally, Finds JW Player Report

While 30% of video viewers use a smartphone to watch clips, only 10% of ads are in the mobile-friendly HTML5 format.

JW Player 7 Released, With DASH Support and Speed Improvements

Rewritten from the ground up, the player is now smaller and faster loading, with one unified version for both HTML5 and Flash video playback.