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Blip.tv: Web Series Viewers Watch Less TV, Prefer Pre-Rolls

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Online video network Blip.tv has commissioned a study on when and were its viewers watch online video series. The study, created by Dynamic Logic, also looked at viewers' attitudes toward online advertising.

The study found that Blip.tv's viewers are watching more online video and less television than they did six months ago. Computer viewing rose by 26 percent, mobile viewing rose 19 percent, and game console viewing rose 18 percent. Cable TV viewing, on the other hand, declined by 9 percent.

Prime time is when online series viewers usually tune in, the study found. Viewers made 8 to 11 PM the most popular time, followed by 6 to 8 PM.

Banner ads were the viewer's ad format of choice, while pre-rolls were the video ad format most preferred. Online series viewers were more positive about advertising, compared to those watching TV content online.

The average age for online series viewers is 33, the study found. Viewers are more likely to be college educated, and are evenly divided between men and women.

"It's clear from the research that web series fans are beginning to watch less television, while at the same time increasing the amount of content consumed on the web. It's also significant that our viewers are more accepting of advertisements on web series, perhaps because fans are grateful to the advertiser for making the show possible," notes Dina Kaplan, co-founder of Blip.tv.

The study queried 1,500 Blip.tv viewers.

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