Save your seat for Streaming Media NYC this May. Register Now!

Blip Opens Blip Studios, Will Create Original Web Series

Article Featured Image

In February, online video network Blip changed its name from Blip.tv, and yesterday it announced an even bigger change: Blip is opening Blip Studios and will create original web series in-house. Blip made the announcement at VidCon in Anaheim, California.

This is a big change for the network, which previously worked only with independent web show creators to highlight, distribute, and monetize their works. Running the studio is Steve Woolf, who's trading his vice president of content title for senior vice president of content and president of Blip Studios.

The in-house team will focus on key genres for viewers and advertisers: comedy, sci-fi, sports, and drama. According to Woolf, Blip will also step into the rapidly-growing area of branded entertainment, where online series are made in partnership with sponsoring brands. In addition, Blip will create shows that will live on other platforms:

"The third component of Blip Studios in called Strategic Originals," said Woolf in an interview with Beet.tv. "That's where we're working with partners that have really large audience, but no original video strategy. So, we're going to work with them to develop shows for their audiences on their platform in a Blip player, and then we'll wrap some additional Blip programming around that and basically deliver to them a turnkey video strategy."

Blip also announced that it has signed exclusive talent and distribution agreements with an unspecified number of independent production companies to carry their shows. The deal includes "Nostalgia Critic," "Nostalgia Chick," and "Todd in the Shadows."

Scroll down to view the entire interview with Steve Woolf (used courtesy of Beet.TV.)

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Maker Studios Will Shut Down Blip as Pioneer Becomes Casualty

While Maker acquired Blip two years ago for off-YouTube video distribution, it no longer sees a future for that idea.

Blip and My Damn Channel Partner on Production and Sales

By sharing content and sales efforts, the two creators offer advertisers a large group of younger viewers for targeted campaigns.

Blip Changes Name and Logo, Gains $12M in Funding

With a new look, name, and financing, Blip aims to create more tools to help web series creators.

Blip.tv: Web Series Viewers Watch Less TV, Prefer Pre-Rolls

Prime time is the right time for original web series, study finds; viewing time is increasing.

Attract Advertisers and an Audience: Blip.tv Explains How

Getting traction for an independent web show is a huge hurdle; Blip.tv explains the one move that delivers both viewers and ads.