Get Your FREE Pass To Join Us for Streaming Media Connect - February 19-22; Register Now!

Adobe's Marketo Engage Gains Video Through Vidyard Partnership

Article Featured Image

Adobe and Vidyard announced a partnership today that will bring video support to Marketo Engage, Adobe's lead management tool for business-to-business (B2B) marketers. The partnership not only lets marketers add video to their communications, but also tracks how those videos are doing.

News 2With Vidyard's video abilities, Marketo Engage customers can add videos with calls-to-action (such as linking to another page or inserting a form) to their websites. They can then use Vidyard analytics to get a real-time view of video performance, seeing exactly which prospects have watched the material. Built-in optimization tools help with search engine discovery by providing transcriptions and inserting metadata. By choosing this solution instead of YouTube hosting, marketers ensure their prospects don't see recommendations for videos from other companies.

Adobe chose to partner with Vidyard rather than create a solution from scratch because Vidyard is a longtime member of the Marketo community and the two share a number of customers. Both the Marketo and Vidyard platforms are cloud-based and accessible through a browser; a data integration via an API allows Vidyard's data to flow to Marketo. While the Marketo platform includes over 500 partners, Vidyard is the only one that offers video capabilities. The offering is available to customers now, and all billing for the integrated offering will be handled through Marketo.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Vidyard Introduces Free Plan for Limited Business Hosting

Business video platform Vidyard introduces no- and low-cost Free and Pro plans, designed to ease businesses into online video without a large financial commitment.

Adobe Announces First-Party Ad Data Partnership With Roku

Advertisers will be able to target likely prospects at scale, buy OTT ads programmatically, and measure the results. The partnership could be a win for Adobe, Roku, and even the viewers.

Adobe Unveils Project Rush, the Goldilocks of Video Editors

Currently available in limited beta, Project Rush is aimed at YouTube creators who want pro results, simple controls, and the freedom to work on any device.

Vidyard Takes $35M in Series C, Focuses on Digital Body Language

By creating solutions that look at second-by-second viewing data, Yidyard is able to create a clearer view of potential customers.

Vidyard Raises $18M in Series B Funding for Video Marketing

The company will use funds to expand its marketing and sales product offerings. Bessemer Venture Partners led the round.