Save your FREE seat for Streaming Media Connect this August. Register Now!

Adobe Announces Primetime Analytics, QOS Improvements

Article Featured Image

Adobe today announced improvements to Primetime, its platform for TV Everywhere distribution and monetization, that center on optimizing the online viewing experience. New video analytics features provide more granular data for publishers, letting them compare viewer engagement across platforms and devices. The results give a fuller picture of the audience, Adobe says.

Adobe is also helping clients improve the viewer experience by introducing a quality-of-service (QoS) monitoring service. The result offers diagnostics on stream quality and bitrates, and is integrated with Primetime analytics so publishers can get a single view of their data. The QoS tools can't be automated, however, to remedy bandwidth or congestion issues before the viewer notices.

Finally, Adobe is offering a new content protection tool with cloud-based DRM. The goal, Adobe says, is making digital rights management turnkey for customers, letting them easily manage video protection across platforms.

Adobe also made a significant customer acquisition, announcing that Turner Broadcasting System (TBS) is now a Primetime customer. TBS will use Primetime to drive TNT and TBS apps and sites. In addition, it will use Primetime for AdultSwim, Cartoon Network, TruTV, NBA League Pass, and more in the near future. TBS will offer VOD and live linear content to authenticated viewers.

TV Everywhere sites have seen a seven-fold increase in unique visitors in the first half of 2013, Adobe says. Moreover, TV Everywhere has seen a 400 percent increase in authenticated streams in the first half of 2013 compared to the first half of 2012.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Measuring Success: The Multiplatform Analytics Challenge

Counting viewers has always been a difficulty for streaming publishers, and today's multiplatform world makes the issue more demanding than ever. The answer is to radically rethink video analytics.

How Do You Spell Over-the-Top Streaming Success?

Where are all the cord-cutters? Without more attention to quality of experience from a user perspective, OTT will never truly compete with broadcast.

Adobe Primetime Brings DRM Protection to HTML5 Firefox Browsers

A missing component isn't missing any longer, as Adobe promises additional browser support coming later this year.

Adobe Report Shows Rise of TV Everywhere Viewing in iOS Apps

TVE viewing on iOS apps is now more popular than on desktop browsers; TVE is surging on OTT devices and game consoles, as well.

Adobe and thePlatform Announce Integration for Products and Sales

The two will co-sell each other's products and services. Also, Adobe releases Primetime 2.0, now with cloud-based ad insertion.

Adobe to add HLS and DASH to Primetime

Adobe's plans for Primetime highlight both the strengths and limitations of HLS and DASH, as well as the fact that Flash isn't going away anytime soon

Adobe Announces General Availability of Adobe Primetime

Long a work in progress, Adobe Primetime is finally ready for business. Comcast and NBC Sports are the first customers.

Adobe's Project Primetime Will Stream Olympics to U.K. Viewers

Using two Primetime components, the BBC will create live streams and instant highlights in a unified workflow.