-->

Register now for our FREE webinar series, Streaming Media West Connect, happening September 29 - October 2!

Adap.tv Intros Ad-management System

Article Featured Image

Expanding its advertising options beyond its video ad exchange. Adap.tv today introduces Adap.tv for Advertisers, a platform for buying and managing online video advertising through a single interface. The offering lets advertisers run campaigns across publishers, ad networks, and the Apap.tv Marketplace to even reach viewers on mobile devices, set-top boxes, and connected televisions.

With Adap.tv for Advertisers, ad buyers can create their own private network of preferred inventory sources and connect with thousands of publishers that already work with the Adap.tv Marketplace. They'll get the use of targeting tools, audience data, global frequency capping, unified reporting, and custom analytics.

"Adap.tv for Advertisers provides advertisers, agencies, and ad networks with a powerful solution for managing the complete scope of their video advertising business - direct to publisher, spot market, and cross platform buying," says Amir Ashkenazi, CEO & co-founder of Adap.tv.

Caderon, the proprietary custom audience marketplace of Interpublic Group's Mediabrands, is one of the first to use the new platform.

"Adap.tv for Advertisers was easily integrated with our data, targeting algorithms, and back-office systems. It quickly extended the Cadreon platform with the tools to efficiently plan, buy, manage and evaluate our online video campaigns and the ability to operate them at a significant scale," says Brendan Moorcroft, CEO of Cadreon.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Brands Will Choose Online Video Over Display Ads in 2012: Adap.tv

Study shows that advertisers will increase online video spending this year, and that brands want viewer engagement.

Adap.tv and TRA Offer Insights for Online Video Advertisers

Partnership allows brands to augment their broadcast campaigns with online video ads.

Adap.TV Offers Precise Page Placement and Player Type

The online video ad platform delivers greater transparency with advanced filters.

How to Win Over TV Ad Buyers with Online Video

Before they can commit to spending their ad budgets on online video, brand advertisers have a few concerns about the medium.

Adap.tv Secures $20M in Funding

Investment will be used to grow internationally and improve the company's technology platform.

The State of Online Video Advertising 2011

As more ad networks appear on the scene, with better solutions that are easier to use, advertisers are opening their pocketbooks.

Flingo and Adap.tv Partner on TV Apps

Agreement gives premium content owners a way to tap the growing demand for advertising on multiple screens.

Adap.tv Debuts Brand Impact Suite of Tools

Advertisers will get more effective returns, thanks to partnerships in the suite.