▼ Scroll to Site ▼

57% of Cable Customers Also Use SVOD Service, Finds Digitalsmiths

Article Featured Image

How popular are over-the-top (OTT) video services? Today, video metadata specialist Digitalsmiths released its Q2 2015 Video Trends Report, and found that 57.7 percent of consumers in the U.S. and Canada subscribe to a subscription video-on-demand (SVOD) service such as Netflix, Hulu, or Sling TV. This percent shows a 3.3 percent quarter-over-quarter increase. Of the available services, Amazon Prime showed the strongest year-over-year growth (6.0 percent), although Netflix was the clear leader (with 49.4 percent of respondents).

Digitalsmiths found that 56.9 percent of consumers with cable subscriptions also use an SVOD service (a figure not in the report, but provided to StreamingMedia.com).

Subscribers get a lot out of their SVOD services, with 93.4 percent saying they use theirs weekly, and 33.6 percent saying they watch 1 to 5 hours of streamed content per week.

Half of respondents spend between $6 and $11 per month on OTT services.

Additionally, 38.3 percent of respondents rent movies from an online service, a figure that's flat quarter-over-quarter. Amazon Prime Instant Video and iTunes showed the strongest growth in this category. Digitalsmiths found that 41.0 percent of respondents spend between $3 and $11 on streaming rentals each month.

Digitalsmiths again finds a strong demand for a la carte pay TV service, as it did in its previous report. No cable or satellite company offers an a la carte option. The report surveyed 3,210 adults in the U.S. and Canada. The full report is available for free download (registration required).

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

SVOD Subscriptions to Reach 208M by 2023, No End in Sight

The average SVOD subscriber takes 2.03 accounts. That will grow to 2.35 accounts in 2023, Digital TV Research forecasts.

Growth of Streaming Services in the U.S. Is Slowing, Finds Report

Strategy Analytics reveals the first indication that U.S. consumers are nearing their saturation point on SVOD services.

Online Video vs. TV: Have We Finally Reached the Tipping Point?

While many in the industry are declaring traditional pay TV dead, the statistics tell a different story. Here's what needs to change before online takes over.

What Netflix Is Doing Right: Subscribers Love Price, Profiles

A Digitalsmiths report shows why viewers are flocking to the SVOD leader, and also examines viewers' a la carte channel preferences.

Half of Consumers Willing to Spend on Additional Video Services

While viewers have plenty of online viewing options already, they're open to new offerings. IBB Consulting uncovers the growth potential.

63% of Consumers Aware of OTT Skinny Bundles: Digitalsmiths

While the online video industry is buzzing about streaming pay TV alternatives, many consumers don't yet know they exist.

82% of Viewers Want A La Carte Pay TV Options: Digitalsmiths

Many pay TV customers are dissatisfied and overwhelmed. Offering smaller, tailored options could help cable and satellite compete.

TiVo Buying Digitalsmiths for $135M in Cash, Looks to the Cloud

Freeing itself from the box, TiVo will create cloud-based services powered by Digitalsmiths metadata and recommendations.

Digitalsmiths Report Highlights Challenges for Pay TV Industry

Viewers continue to embrace subscription VOD services over cable and satellite, and many consider cutting the cord.