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57% of Cable Customers Also Use SVOD Service, Finds Digitalsmiths

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How popular are over-the-top (OTT) video services? Today, video metadata specialist Digitalsmiths released its Q2 2015 Video Trends Report, and found that 57.7 percent of consumers in the U.S. and Canada subscribe to a subscription video-on-demand (SVOD) service such as Netflix, Hulu, or Sling TV. This percent shows a 3.3 percent quarter-over-quarter increase. Of the available services, Amazon Prime showed the strongest year-over-year growth (6.0 percent), although Netflix was the clear leader (with 49.4 percent of respondents).

Digitalsmiths found that 56.9 percent of consumers with cable subscriptions also use an SVOD service (a figure not in the report, but provided to StreamingMedia.com).

Subscribers get a lot out of their SVOD services, with 93.4 percent saying they use theirs weekly, and 33.6 percent saying they watch 1 to 5 hours of streamed content per week.

Half of respondents spend between $6 and $11 per month on OTT services.

Additionally, 38.3 percent of respondents rent movies from an online service, a figure that's flat quarter-over-quarter. Amazon Prime Instant Video and iTunes showed the strongest growth in this category. Digitalsmiths found that 41.0 percent of respondents spend between $3 and $11 on streaming rentals each month.

Digitalsmiths again finds a strong demand for a la carte pay TV service, as it did in its previous report. No cable or satellite company offers an a la carte option. The report surveyed 3,210 adults in the U.S. and Canada. The full report is available for free download (registration required).

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