Live Sports Streaming, TVXRAY, and the Qvest for Personalization

At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalization, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.

Doubling Down on Live Linear Programmatic Advertising

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically in real time. This means an advertiser can see when viewing is surging and double down to serve ads during key moments. This feature will be available for programming on ESPN, MLB Network, FS1, and the Tennis Channel.

The Long and Short of It: Measuring YouTube on TV

As YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetized on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Why Aren’t You Streaming Your Live Event?

These days, the cost and technological barriers to live streaming are few are far between. Robert Reinhardt outlines some reasons why organizations may still hesitate to live stream their events, and he shows why these reasons are misguided. He breaks down the ways that even events with small budgets can still produce high-quality live streams.

Judging Apple's Advanced Video Quality Tool

As a metric, Apple's Advanced Video Quality Tool (AVQT) showed some bright spots, but it's hard to see it bumping VMAF or SSIMPLUS from real-world workflows without a lot more verification.

Educators Need Resources That Simulate the Digital Divide

With more learning materials going online, educators need to be sure all their students have access. Learn about programs that show the limits of poor-quality networks.

Work in Parallel to Streamline the VQ Measurement Workflow

There's a long way to run video quality measurement tasks and a shorter way. As our columnist learned, it's never too late to learn a more efficient system.

3 Things the Streaming Industry Must Do to Prepare for ATSC 3.0

This is "The Year Before the Year of ATSC 3.0," and that means preparation—not just for broadcasters, but for the streaming industry, as well.