VR/AR/MR > News

Virtual reality (VR), 360° video, augmented reality (AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

HP Puts VR to Work With Second Generation Wearable Backpack

This versatile virtual reality computer can be docked and connected to a monitor or loaded into a harness and worn like a backpack.

MediaKind Debuts Live 360º Video Streaming Solution at NAB

Cygnus 360º-as-a-Service lets clients deliver immersive video at up to 8K resolution, and is targeted to live sports, esports, and music providers.

Ooyala Flex Media Platform Gains HEVC and VR360 Support

The company's digital video platform helps customers save bandwidth costs with HEVC support, and gets immersive with VR360.

Content Delivery and Live Streaming Summits Return to Streaming Media East

Both the Content Delivery Summit and the Live Streaming Summit will be back as part of this year's Streaming Media East event, with new chairs and new ideas.

YouTube Introduces SDK for Spatial Audio on Mobile and Desktop

With its latest software development kit, Resonance Audio, YouTube makes immersive video environments even more convincing.

Nokia Axes Ozo VR Camera Citing Slow Industry Development

The Nokia Technologies division will lose 310 of its 1,090 employees, while putting more resources into creating digital health products.

Virtual Reality Causing an Additional 21,000 PB of Traffic by '21

Will new immersive video streams break the internet? Juniper Research says a crisis is coming unless network operators join the standards discussion now.

VidCon '17: YouTube Intros VR180, Announces New Content

Rhett & Link helped YouTube execs share news about a new VR format, minor updates to the YouTube platform, and new content initiatives, as well as the expansion of the YouTube TV service into new markets.

5G Seen as Crucial to the Development of Merged Reality

The rise of virtual spaces could dramatically change how people work, play, and interact. Before that happens, VR needs stable and fast wireless connectivity.

AR Use Will Grow 30% This Year, VR Will Grow 110%: eMarketer

Despite positive growth, both areas see low monthly active adoption. Most AR use is on Snapchat, while 360-videos and photos make up most VR.