Feeling Woozy? Why Immersive Live Sports Might Be Hard To Stomach, and What Can Be Done About It

Ivo Ivanov of DE-SIX discusses the immersive, multisensory experiences that are changing how people watch sports. However, he discusses studies that have found that 30% - 80% of users have experienced mild to severe short-term side effects of wearing immersive technologies. While immersive streaming might represent the future format for live sports, with an estimated CAGR of 24.64% from 2024 to 2031 to reach $133bn, issues such as poor internet connectivity could derail that growth and stop immersive sports in its tracks.

Strategies That Make AI-Powered Virtual Product Placement Soar

Virtual Product Placement (VPP) is an excellent new type of CTV and streaming ad placement. Stephan Beringer, CEO at Mirriad, discusses best practices for advertisers to follow for it to work well.

What’s Next for AI Dubbing in the Media Industry?

Anton Dvorkovich, CEO and Founder of Dubformer, writes about how AI dubbing is poised to dramatically transform the broadcast media industry as recently developed solutions are set to be widely implemented. 

Why Engagement Capabilities Will Define The Future of Media and Entertainment

Heading into 2024, new engagement-focused offerings that move beyond ads to unlock new revenue opportunities will be a crucial element in expanding free, ad-supported TV (FAST) channels. Players in the media and entertainment industry that can successfully introduce creative features and gain viewers' active involvement in content stand to benefit tremendously.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

The Risks and Rewards of Generative AI for Visual Media

Amnon Cohen Tidhar of Cloudinary discusses the new benefits, complexities, challenges, and risks of Generative AI.

Why Are Streamers and Content Creators Turning to Virtual Production?

Over the past few years, we've seen more advancement in virtual production and animation technology than ever before. These tools have never been more accessible or provided so many options to create engaging content and entertain a wide variety of audiences.

The ABCs of the "New Normal" for Streaming Services

Streaming usage is way up, and it's not going back down anytime soon. By focusing on analytics, bandwidth, and compression, OTT services can deliver high-quality experiences at scale.

The 2020 Streaming Media 50 Coming in June

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.

New: Streaming Media Connect

Streaming Media's "Who To See at NAB" marketing program evolves into "Streaming Media Connect"

MWC's Inflated Claims for the Future of 5G Demand a Reality Check

The experts at Mobile World Congress were certain 5G will change the world and weren't shy about making exaggerating claims. But how much is hype and hot air?