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Online Video Industry > Blog

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

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Submit Your Nominations Now for the 2022 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by 11:59pm ET on August 1.

Understanding the Connected TV Opportunity: A Guide for Advertisers

As CTV matures, so does the potential it offers brands. Jana Jakovljevic shares insights on seizing that opportunity

Blowing the Whistle on Bad Video Quality

The video experience experts at SSIMWAVE compared titles across eight top U.S. streaming services, and the differences in quality were shocking. But what was even more shocking was that none of the services are delivering video at the quality that both subscribers and creatives expect.

Webcasting, Videoconferencing, and FFmpeg in the Spotlight at Streaming Media East

Robert Reinhardt's workshops will cover the latest tips and tricks for using FFmpeg and managing inputs and outputs for videoconferencing, while presentations and panel discussions will look at taking your webcasting and event streaming efforts to the next level.

Streaming Goals 2022: Lower Latency, Bigger Audiences, More Ad Revenue

Advances in Low-Latency DASH and HLS will allow for greater scalability and interactivity for better live streaming experiences, while AVOD and FAST viewing continue to grow

NBCU to Talk Super Bowl, Disney Streaming to Talk Multi-CDN at Content Delivery Summit

Alongside Streaming Media East, the Content Delivery Summit is coming to Boston in May, with a program that is more video-centric than ever.

Almost 72% Are Ready to Return to Trade Shows and Conferences

With Streaming Media East and NAB right around the corner, we surveyed our readers to find out how they were feeling about returning to trade shows and conferences. The results aren't surprising, but they're encouraging for the future of industry events.

Streaming Media Poll: Are You Headed Back to Trade Shows?

After two years of dashed hopes and way too many Zoom meetings, we're looking forward to NAB and Streaming Media East. What do you think—Is it time to get back to the trade show floor?

Sustainability, Streaming, and the Data Attribution Challenge

"Sustainability" is perhaps the most important buzzword in the streaming industry, but most current efforts to define "green" or "net zero" streaming miss the target.

Streaming Media’s New Vendor Press Release Policy

We're happy to share solutions provider news in our Industry Announcements section, but we've now tied those to the Streaming Media Industry Sourcebook directory to give more value to both readers and vendors

Demanding Diversity: Why the Media Industry Needs it Now More Than Ever

Looking forward, the media industry will need to create a new "norm" where diversity is key to connecting with all groups and where all people and stories are represented. However, this will need to be done with authenticity. For brand marketers and advertisers looking to grow with the industry, now is the time to re-evaluate core values and prioritize diversity in your creative, content, targeting, and overall strategy.

How Legacy Publishers Should Harness the Power of CTV in 2022

At the end of the day, the goal in having publishers extend their content offerings to the CTV medium is to prime themselves for the future—to continue to grow their audience and diversify their content in a way that will have impact, and resonate. The time to take the leap is now.

Where Are the Women in the Streaming Media Industry?

A look at any conference program—including our own—makes it clear: It's long past time for the streaming media industry to take the gender imbalance seriously, and to identify and address the root issues—not just the optics.

When it Comes to Web Performance, Many CDNs Make Light Work

More and more large enterprises are relying on multi-CDN, a strategy that is no longer as difficult to execute as it once was.

IBC: We've Been Apart for Too Long

The international focus of events like IBC generate a sense of excitement and a critical mass of activity that drives the whole industry forward. That momentum has been noticeably lacking in 2021, and it's time to get the ball rolling again.

VVC's Adoption Hampered by Patent Uncertainty and Low Value

A study from Unified Patents suggests that VVC isn't likely to ever gain widespread adoption due to both royalty issues and technology changes

Submit Your Nominations Now for the 2021 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by August 27.

The Greening of Streaming, One Year On

From an article in Streaming Media a year ago has grown a brand-new organization devoted to meeting the sustainability challenge in the streaming industry.

LCEVC: Ready for Primetime

The Low Complexity Enhancement Video Codec (LCEVC) is ready for primetime. V-Nova is the primary developer behind the codec, and we talked to CEO and co-founder Guido Meardi about where things stand, both in terms of the technology and licensing structure.

How to Better Monetize Video Advertising: First-Party Data Is King

With new policies from Apple and Google giving more control to consumers, advertisers need to turn away from third-party data to build user profiles