VR/AR/MR > Featured Articles

Virtual reality (VR), 360° video, augmented reality (AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

What the Dawn of the 5G Era Means for Immersive Technologies

Believe the hype: 5G will change the game for immersive technologies, such as VR and AR, allowing us to do things which are impossible today.

MWC 19: AR, VR, and 5G Create the Future of Online Entertainment

Speakers from Magic Leap, Niantic, HTC, RYOT, and the Olympic Committee talked up immersive media and entertainment experiences made possible with 5G.

SMW '18: Tim Siglin Recaps Highlights of Streaming Media West

Streaming Media's Tim Siglin discusses key topics of Streaming Media West 2018, including microservices, interactive streaming, eSports, MR/AR (but not VR), low latency, and Women in Streaming Media.

SMW '18: Mobeon's Mark Alamares Talks Mixed Reality Storytelling

Streaming Media's Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media West 2018.

A Times Square Augmented-Reality Project Makes the Real Surreal

Microsoft and artist Mel Chin collaborated on an art installation that was part physical, part virtual, and completely essential.

2018 Streaming Media Readers' Choice Awards: Make Your Nominations Now

Last year's awards drew more than 37,000 votes from almost 4,000 voters. Make sure your favorite products and services are in the running for this year's awards, to be presented at Streaming Media West in Huntington Beach in November.

Streaming Media West Call for Speakers Deadline Extended

Didn't get your speaking submission in by the original deadline? Don't fret—you've got until July 6 to submit proposals to speak at Streaming Media West, including the Video Engineering Summit, the OTT Leadership Summit, the Sports Streaming Summit, and of course the Live Streaming Summit.

SME 2018: ABC's Raj Moorjani Talks Immersive Storytelling

Streaming Media's Tim Siglin interviews ABC News Product Manager Raj Moorjani at Streaming Media East 2018

SME 2018: TIME's Mia Tramz Talks Brand Impact and Immersive Media

Streaming Media's Tim Siglin interviews TIME's Mia Tramz at Streaming Media East 2018.

SME 2018: RYOT Studio's Kathryn Friedrich Talks Storytelling and Brand Engagement

Streaming Media's Tim Siglin interviews RYOT Studio's Kathryn Friedrich at Streaming Media East 2018.

SME 2018: Mobeon's Mark Alamares Talks Challenges of Making Immersive Video Mainstream

Streaming Media Contributing Editor Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media East 2018

Facebook, Netflix, and Google Lead Streaming Media East Speaker Lineup

It's the only event that covers the entire online video ecosystem, from live streaming to OTT and video marketing and advertising. We're celebrating our 20th anniversary with our best lineup of speakers and content yet—and a giveaway you won't want to miss.

Facebook Introduces New 360°/VR Video Quality Metric

VR and 360° video has all of the compression-related issues of flat video, and then some. Facebook's new metrics, called SSIM360 and 360QVM, might simplify quality analysis for developers in the future, particularly if Facebook open sources the metrics.

Now Accepting Best of NAB Nominations

Making big news at NAB? If you want to be considered for our sixth-annual Best of NAB awards, read on to find out how to submit your nomination.

Volumetric Capture and Streaming Will Take Us Beyond 360 Video

It's the difference between looking at an image and stepping into it. Volumetric video solves the problems of 360, and has real applications in the enterprise.

CES '18: What Is Volumetric Video, and Why Should You Care?

Pioneered by Intel, volumetric video differs from traditional VR or 360° video and offers a truly three-dimensional viewing experience.

The 2017 Streaming Media Readers' Choice Winners

289 nominees. More than 37,000 votes. 31 winners. Read on to find out who took home this year's coveted Streaming Media Readers' Choice Awards

New Streaming Media Blog Coming in 2018

New blog will be the go-to destination for opinion, analysis, and insights into the entire online video ecosystem, from glass to glass.

SMW 17: Bulldog's John Petrocelli Talks Branded User Experiences

Streaming Media's Tim Siglin interviews Bulldog Digital Media CEO John Petrocelli at Live Streaming Summit 2017.

SMW 17: Mobeon's Mark Alamares Talks 360/VR Immersive Storytelling

Streaming Media's Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media West 2017.