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VR/AR/MR > Featured Articles

Virtual reality (VR), 360° video, augmented reality (AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

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The 2022 Streaming Media Readers' Choice Awards Finalists

More than 1,600 readers voted in 22 categories. We'll announce the winners at Streaming Media West in Huntington Beach on November 16, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

The Building Blocks of the Metaverse

The most important aspects of the entire metaverse project are the interchange standards and the tools, protocols, formats, and services that enable persistent and ubiquitous virtual simulations. Without them, there will be no metaverse.

VR? AR? Today, It's All About XR

Interest in VR has waned, even as the technology has improved. But combine it with augmented reality and mixed reality to form extended reality (XR), and things get interesting.

L.A. Stories: Facebook and Verizon Bring Video Production In-House

Nestled in Los Angeles' Playa Vista neighborhood, Facebook and Verizon Media's RYOT 5G Studio are using the latest social strategies and technologies to create innovative content that connects with viewers in unpredictable ways

The Streaming Toolbox: Cinnafilm PixelStrings, THEOplayer, and Resonance AI

In this installment of The Streaming Toolbox, we'll cover a platform that transforms video formats, another tool that actually looks at what is resonating with viewers using AI and machine learning (ML), and a third that is a player which is delivering the product the first two tools are working with.

SMW '19: Kaltura Talks Award-Winning Video Platforms and Extended Reality

Streaming Media Contributing Editor Tim Siglin interviews 4-time 2019 Readers' Choice Award winners Liad Eshkar and Gil Shefler of Kaltura at Streaming Media West 2019.

What the Dawn of the 5G Era Means for Immersive Technologies

Believe the hype: 5G will change the game for immersive technologies, such as VR and AR, allowing us to do things which are impossible today.

MWC 19: AR, VR, and 5G Create the Future of Online Entertainment

Speakers from Magic Leap, Niantic, HTC, RYOT, and the Olympic Committee talked up immersive media and entertainment experiences made possible with 5G.

SMW '18: Tim Siglin Recaps Highlights of Streaming Media West

Streaming Media's Tim Siglin discusses key topics of Streaming Media West 2018, including microservices, interactive streaming, eSports, MR/AR (but not VR), low latency, and Women in Streaming Media.

SMW '18: Mobeon's Mark Alamares Talks Mixed Reality Storytelling

Streaming Media's Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media West 2018.

A Times Square Augmented-Reality Project Makes the Real Surreal

Microsoft and artist Mel Chin collaborated on an art installation that was part physical, part virtual, and completely essential.

2018 Streaming Media Readers' Choice Awards: Make Your Nominations Now

Last year's awards drew more than 37,000 votes from almost 4,000 voters. Make sure your favorite products and services are in the running for this year's awards, to be presented at Streaming Media West in Huntington Beach in November.

Streaming Media West Call for Speakers Deadline Extended

Didn't get your speaking submission in by the original deadline? Don't fret—you've got until July 6 to submit proposals to speak at Streaming Media West, including the Video Engineering Summit, the OTT Leadership Summit, the Sports Streaming Summit, and of course the Live Streaming Summit.

SME 2018: ABC's Raj Moorjani Talks Immersive Storytelling

Streaming Media's Tim Siglin interviews ABC News Product Manager Raj Moorjani at Streaming Media East 2018

SME 2018: TIME's Mia Tramz Talks Brand Impact and Immersive Media

Streaming Media's Tim Siglin interviews TIME's Mia Tramz at Streaming Media East 2018.

SME 2018: RYOT Studio's Kathryn Friedrich Talks Storytelling and Brand Engagement

Streaming Media's Tim Siglin interviews RYOT Studio's Kathryn Friedrich at Streaming Media East 2018.

SME 2018: Mobeon's Mark Alamares Talks Challenges of Making Immersive Video Mainstream

Streaming Media Contributing Editor Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media East 2018

Facebook, Netflix, and Google Lead Streaming Media East Speaker Lineup

It's the only event that covers the entire online video ecosystem, from live streaming to OTT and video marketing and advertising. We're celebrating our 20th anniversary with our best lineup of speakers and content yet—and a giveaway you won't want to miss.

Facebook Introduces New 360°/VR Video Quality Metric

VR and 360° video has all of the compression-related issues of flat video, and then some. Facebook's new metrics, called SSIM360 and 360QVM, might simplify quality analysis for developers in the future, particularly if Facebook open sources the metrics.

Now Accepting Best of NAB Nominations

Making big news at NAB? If you want to be considered for our sixth-annual Best of NAB awards, read on to find out how to submit your nomination.