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VisualOn Inc.: View From the Top 2014

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The consumer demand for content anywhere and anytime has experienced tremendous growth in the last few years. Consumers are increasingly shifting their media consumption habits from gathering around the family television to individually streaming their favorite shows to watch on internet-­connected devices like smartphones, tablets and personal computers, etc. This shift has driven the convergence of traditional TV and digital domains, and thus has created huge opportunities in the market to deliver content in new ways to additional customer end points. These opportunities also bring challenges in terms of cross-platform delivery, unified user experience, measurement, security and monetization.

The key component of this entire new streaming market is the multimedia player because the consumer experiences the brand at this point. The makeup of the upstream components that prepare and deliver the media, though very important, are never seen by the consumer. Consumers expect a high quality viewing experience regardless of the device used or network conditions that may affect viewing quality.

VisualOn delivers compelling user experiences across the emerging OTT and TV Everywhere services. VisualOn’s cross-platform multimedia solution works across Android, iOS and desktop (Mac and PC) platforms – ensuring low development and deployment costs. The multimedia framework supports multiple streaming protocols, the latest audio and video codecs, hardware acceleration and enhanced functions such as ad insertion, analytics and security. These advanced features ensure that embracing VisualOn’s technologies help reduce customer churn and operational costs while boosting monetization potential and profitability. VisualOn works with many industry partners to confirm workflow interoperability that powers successful OTT/TVE services rollout.

Today, VisualOn is at the tip of a huge shift in content consumption and user experience. VisualOn is continually enhancing its products to enable best-in-class viewing experiences for our customers’ applications. We are excited to be a part of this ecosystem.


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