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Telestream: 2016 Online Video Industry Predictions

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Video growth continues to explode across every market sector including media & entertainment, corporate enterprise, education (online and in person), and sports and gaming, and shows no sign of slowing down. Plus, the lines between content creators and viewers are blurring. User generated content is being integrated into traditional news & entertainment and traditional news & entertainment content is being distributed over-the-top and to social media channels.

Leveraging today’s high-bandwidth global networks, cloud-based video services and media-rich websites make it easy and convenient for viewers to access programs of interest and watch them streaming live or on demand, at high quality on any device. And when the content ultimately ends up being distributed from the cloud like this, and as file sizes continue to grow, cloud-based, automated video workflow infrastructure and transcoding services will become increasingly more important.

In the corporate enterprise segment, content and insight are kings, and we will continue to see more and more video being produced  by  companies  large and small. For example, most  top corporate brands and small businesses are using social media to drive growth, but video is still a small fraction of the content mix. Photos are in the overwhelming lead. But that will change quickly especially when corporate marketers, trainers and communications people are given the tools to easily incorporate video into their content mix—without needing a deep understanding of video editing and formats.

Whether you’re engaged in professional video production (live or recorded) or using a phone the question is the same—how can I create and distribute the highest quality content in the most cost-effective way?

At Telestream, we provide answers to this question today, and we look forward to tackling new challenges in 2016.

See the rest of 2016's Executive Predictions in "Related Articles" below, or you can download the entire batch as a PDF.

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2016 Online Video Predictions: An Introduction

Leading online video industry executives share their insights into what to expect in 2016

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