TalkPoint: View from the Top 2013
As technology progresses, TalkPoint continues to augment its webcasting platform by establishing strong, loyal customer relationships. From 1998 until today, we have helped our customers fully customize and brand their events to drive attendance, lower costs and increase ROI.
Clients are increasingly more knowledgeable of the marketplace, and their insight has been invaluable in driving product innovation, competitiveness in the industry, and most importantly, improving the user experience.
I always joke (half kidding) that we have never had an original idea. The TalkPoint team works closely with its clients to include them in the decision-making process of our technology design in order to align product development with the features and functionality their business requires (e.g. investment banks need security, pharmaceutical companies need continuing education functionality, publishers need the ability to track sponsors, etc.). For this reason, TalkPoint has implemented an array of features and functions including social media, pay-perview, lead scoring and sponsorship opportunities.
Our mobile-delivery option and our SaaS-based selfservice webcasting tool, Convey, have experienced significant growth. Mobile viewership of live and on-demand webcasts using TalkPoint technology increased by 1200 percent in 2012, and with the introduction of Convey, clients had the flexibility of running self-service events in addition to managed events.
Our distributed webcast platform is like an aircraft in which we took off in 1998, and we have never been afforded the opportunity to land. Our seasoned team of webcasting experts, many of whom have worked together for over a decade to advance our cloud-based technology (before the term cloud was even introduced), are continuously doing maintenance, adding seats, new engines, extended wings, new windows, etc., all while in flight. That’s the world of webcasting, so keep your seat belt on and tray table in the upright and locked position. We’ll continue cruising at 35,000 feet while strengthening our technology. We can’t wait to show you what’s next…
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Executives from companies on the 2013 Streaming Media 100 list share their insights on mountaineering the industry in this sponsored section.