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SeaWell: View from the Top 2013

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Over the next few years, the Broadcast TV industry is in for dramatic change, as technology disrupts existing alignments with new devices, new delivery methods and new business models. Driving this change is a vast majority of subscribers who are rapidly adjusting to – and demanding – anytime anywhere consumption.

We believe SeaWell is well positioned to become a major player in this multiscreen steaming market because of its thought leadership and innovative approach to ABR delivery.

While current multiscreen methods are built around an expensive “encode and cache” model, SeaWell’s Spectrum provides ABR streams on demand, thus enabling an essential “session delivery control” layer. This powerful functionality adds the management layer that service providers need to control and monetize multiscreen:

• Addressable advertising, enabling superior margins through higher CPMs

• Management of individual streams down to the per device / per user level for dramatic improvements in control as well as data about end user behavior 

• Driving down capital and operations costs (over 50%) while providing a better Quality of Experience for the end user so customer retention is achieved – with less churn

SeaWell’s direction is to give providers the tools that they need to make multiscreen profitable. Our industry firsts (support for any protocol including mpeg-DASH, targeted ad insertion capabilities), strategic partnerships, and credible base of Tier 1 MSO and Telco customers in the NA and EMEA, show that SeaWell solutions will be essential for a growing number of service providers seeking to monetize multiscreen Pay TV.

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