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RGB Networks: View From the Top 2014

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The Cloud Imperative

We have reached the point where a more efficient approach to delivering and monetizing multiscreen distribution of live and on-demand content must be found. Today’s operators need not only to seamlessly scale services to meet growing demand, but also to cost-effectively capitalize on the capabilities of IP technology to deliver more compelling versions of their services. Features like personalized navigation, nDVR and addressable advertising are now part and parcel of the multiscreen offering.

Fortunately, advances in cloud technology, where software-­defined network platforms such as OpenStack (OS) offer a readily available template for virtualizing datacenter resources, have opened a promising path to next-generation multiscreen services. With this knowledge, RGB has adapted the OS cloud operating system and developed a pay TV cloud operations platform unique to the needs of the pay TV business. Called ‘CloudXtream’, operators can implement industry-leading video service management and distribution solutions in a cloud environment with assurance that processes will work as advertised. Further­more, to quench the need for new and essential revenue-­generating sources, CloudXtream comes equipped with Ad Insertion for Multiscreen (AIM) and network DVR (nDVR) solutions.

The tipping point for all video service providers will be the need to guarantee that the audio and video services they deliver over IP correspond in equal quality to that which is delivered by linear broadcast. With an estimated one billion connected TV devices globally, operators must give viewers what they want – a bespoke viewing experience where content is easily available at any time on any device in any location.

By building a portfolio of solutions architected from inception to run in virtualized environments, capable of supporting the full scope of service functionalities they need now and will need in the future, RGB has paved the way for operators to embrace this brave new cloud-based world.


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