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Online Video Industry Forecast 2012: Wowza Media Systems

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[This sponsored article appears in the December 2011/January 2012 issue of Streaming Media magazine.]

The streaming media industry continues to evolve. I said that last year and it is just as valid this year. Once we think we know how things will settle out, another change hits. Promises of
a single codec, transport and player to address every device have a way of falling short. First it was Flash everywhere, now HTML5 is the new kid on the block. Will it be ubiquitous with a single standard for all? Maybe. When? I don't know.

What I do know is that, to date, the promises have not met expectations. Mobile Flash, which was supposed to become nearly ubiquitous (everywhere but iOS devices), has been killed. Today's
HTML5 solutions truly fall short. What are we, the streaming media industry, supposed to do to deliver high quality experiences for our customers today?

Exceed expectations. Provide great experiences. Don't sell what's next. Focus on what works now and continue to work on what may work in the future. We don't know how things will pan out exactly, but nimble, focused companies will be there as things get sorted out, providing products that work today as well as tomorrow.

Exceeding expectations, focusing on what works today and preparing for tomorrow are some of the key reasons that Wowza has achieved a 99% customer satisfaction rate. We are very proud of
this, but remind ourselves constantly that we need to win our customers every day. Products that work today and tomorrow. No matter what changes occur.

www.wowza.com

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