This year video has become a component of every major business worldwide. From Zoom calls, interactive concerts to video-based exercise, people everywhere have been engaging with video more deeply than ever before. At Mux, we've helped bring video to the forefront of education, entertainment, work, recreation and everything in between. The pandemic has forced companies, institutions, governments and everyone in between to integrate video as a core part of their offering. This has prompted development teams (especially those without video expertise) to find easy, scalable and rapidly-deployable solutions to this suddenly fundamental component of their tech stack.
In Europe, we've seen a 230% YoY increase in video spend and 150% growth in the Americas. Video streamed in Europe across Mux has shot up 10X over the past 18 months, outpacing 2.5X growth in other regions. Mux has powered a range of industries' forays into video, including Oak National's online education platform, which went from concept to code in 6 days and has delivered over 100 million lessons to UK school children. Mux has also enabled innovations like UK-based CrowdComms' virtual and hybrid events platform, which has streamed over 1 million hours of virtual events since the company pivoted from in-person event management in March 2020. As we emerge from lockdowns, we predict that these new applications of video will be sticky and lead to even more novel use cases by startups and enterprises across the world.
Five solution areas are key for media and entertainment companies: content production, media supply chain & archive, broadcast, D2C & streaming, and data science and analytics
Elevating the consumer experience to the highest-level possible requires deep insight into quality, metrics and issues; data that was previously beyond the reach of operators. Thanks to TAG's Realtime Media Platform, however, that data is now accessible.
Dacast is expanding its highly scalable infrastructure to provide multi-CDN delivery to help deliver high-quality content to viewers worldwide, including in China.
Content will always be king, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers
Qwilt is scaling fast, well on the way to reaching 200Tbps global capacity with its Open Edge Cloud, based on Open Caching, and customers like BT, Verizon, TIM Brazil, and Telecom Argentina are embracing the new content delivery model
Viewers have shown that they have huge appetites for content diversity. Success in delivery in the direct-to-consumer environment means being able to consistently meet viewer experience targets so that viewers keep tuning in and your business runs profitably.
Software-defined and virtualized workflows provide a degree of responsiveness that is impossible to replicate in any other manner. For that reason, we are seeing more and more large-scale media enterprises pivot towards increasingly end-to-end cloud-based workflows.
Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered
Security is becoming multi-dimensional. The gold standard of DRM is now frequently used in conjunction with watermarking, geo-fencing, etc. to offer a fuller envelope of glass-to-glass protection, a trend that likely will accelerate as integration standards become normalized and costs are driven down by robust, cloud-based service options.
The chatter around whether or not WebRTC can scale should now be less about "can" it scale, but rather can "your" company make it scale? At Phenix the answer is a resounding yes.
Live linear channels have grown in number, as has the video quality they are delivering. And advances in hardware and software have reduced the cost of launching channels significantly.
Due to the growth in scope, frequency, and severity of cyberthreats, today's media and entertainment industry needs more security, not less. This can present a difficult choice for some companies—compromise your creative vision, or lower your security standards? We believe you don't need to sacrifice innovation for security—you can have both.
When the pandemic shut down schools, doctor's offices, retail, and concert and sports venues, video stepped in to keep teaching, patient care, business, and entertainment going. These solutions providers rose to the challenge, and in this year's View from the Top, they share their visions for the future.
Our annual Streaming Media 50 rounds up the most important, most interesting, and most innovative solutions providers in online video. You'll find names both familiar and unfamiliar here, as newer entrants join market veterans. So who made the list? Read on ...