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Kollective: 2016 Online Video Industry Predictions

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2 Key Trends Drive Infrastructure Approach to Video in the Enterprise

Two key trends are driving Enterprise IT departments to have to identify an infrastructure strategy for large scale video delivery in the enterprise, for both live and on- demand instances. First, webcasting is becoming an everyday part of the Unified Communications Continuum (UCC). A great example of this is Microsoft’s announcement of Skype Meeting Broadcast, the re-branded Lync UCC product that brings large scale webcasting (thousands of employees) to the mainstream.

Companies like InterCall (subsidiary of West Unified Communications) have done the same. The use of such tools is becoming table stakes for corporate communications teams for events such as Town Hall meetings, Divisional All-Hands, and more. Using video to communicate with employee groups will be the rule not the exception.

The second trend is the rapid growth of business applications that are relying on video as a key delivery vehicle. Training applications driven by Learning Management Systems (LMS) like Cornerstone and Saba are in wide use within medium to large enterprises. Many HR systems are using video for employee on-boarding and certification. Even digital signage applications in enterprises are driving more dynamic video content. Companies like Four Winds are rapidly increasing the use of digital video across the corporate network. Some of this takes place within the LMS system and much of it is driven through video portals; regardless, it creates more video demand on the existing network.

IT organizations will increasingly look to a Software-Defined Enterprise Content Delivery Network (SD ECDN) as a way to better manage these demands. The Software-Defined or SD ECDN solutions will see rapid growth as an attractive solution to these challenges due to their powerful ROI story, rapid time-to-implementation and the overall momentum related to using software to virtualize more and more functions of the network.

See the rest of 2016's Executive Predictions in "Related Articles" below, or you can download the entire batch as a PDF.

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2016 Online Video Predictions: An Introduction

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