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HIVE STREAMING - Executive Predictions for 2018

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Other than an in-person meeting, video is the most vibrant manner of communication that executives can use to convey their message to large, far-flung audiences within their respective organizations. Streaming video is described as an “effective” tool for business communications by more than 90% of executives (Wainhouse Research Q4, 2017). Despite this statistic, the networking of enterprise video often gets scant attention. We think 2018 will be the year that video networking will be front and center in most large organizations.

There are market dynamics that support this proposition:

  • Growing list of Enterprise Collaboration tools have announced support and encourage use of live and on demand video including; Microsoft Stream, Skype Meeting Broadcast, Microsoft Teams, Workplace by Facebook, Slack, and HipChat.
  • The Death of Adobe Flash Player will accelerate the search for alternatives and the adoption of standards-based video technologies.
  • Growing browser support for WebRTC which will enable peer-based technologies, such as Hive Streaming, to stream live video within enterprises without additional hardware or a software client.

We predict these market dynamics will result in 2018 being the year where live video broadcasts become commonplace in the workplace. Impromptu broadcasts from the executive work desk, not enterprise disrupting town halls, will help reduce a significant portion of corporate travel and help foster unity.

Thanks for your interest in my perspective. Best wishes to you all for a happy and prosperous 2018!

Johan Ljungberg

CEO | HIVE STREAMING

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